Adidas AG

German multinational corporation

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Adidas develops heated suit for Winter Olympics athletes
business Feb 6, 2026, 6:59 PM
Adidas develops heated suit for Winter Olympics athletes
  • Adidas has developed a heated suit designed for athletes competing in the Winter Olympics.
  • The suit features internal heating pads targeting important muscle groups and includes safety mechanisms.
  • This innovative technology aims to enhance performance and is expected to be available for more athletes and consumers in the future.
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Court backs Adidas against claims over Kanye West partnership risks
business Dec 4, 2025, 3:51 AM
Court backs Adidas against claims over Kanye West partnership risks
  • Adidas faced an appeal from shareholders after ending its partnership with Kanye West due to his controversial comments.
  • A San Francisco court ruled that Adidas did not mislead investors regarding risks associated with the partnership.
  • The court's decision highlights the inherent risks of celebrity partnerships in business.
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