Alpine

racing car manufacturer

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Gucci strikes bold deal to sponsor Alpine F1 team from 2027
business May 27, 2026, 2:00 AM
Gucci strikes bold deal to sponsor Alpine F1 team from 2027
  • Gucci will replace BWT as the title sponsor of the Alpine Formula One Team starting in the 2027 season.
  • The rebranding will include a new color scheme reflective of Gucci’s branding.
  • This partnership marks a significant milestone as Gucci becomes the first luxury fashion house to take such a role in F1 sponsorship.
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Toto Wolff targets minority stake in Alpine amid competitive F1 landscape
sport Mar 10, 2026, 8:31 AM
Toto Wolff targets minority stake in Alpine amid competitive F1 landscape
  • Toto Wolff has launched a competing bid for a minority stake in Alpine, previously sought after by Christian Horner.
  • Horndr had previously confirmed his interest in acquiring Otro Capital's 24% stake in Alpine earlier this year.
  • The competition between Wolff and Horner could significantly impact the future ownership and competitive dynamics in Formula 1.
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Marte Monsen returns to Norwegian Olympic team after crash injury
sport Feb 5, 2026, 6:18 AM
Marte Monsen returns to Norwegian Olympic team after crash injury
  • Marte Monsen sustained injuries from a fall during a race in Switzerland over the weekend.
  • After evaluation and consultations, it has been decided she will rejoin the Norwegian squad in Cortina.
  • This return raises expectations for her participation in the Olympics, reflecting her resilience and the team's hopes.
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Jack Doohan secures reserve driver role with Haas after Alpine exit
sport Feb 3, 2026, 1:00 AM
Jack Doohan secures reserve driver role with Haas after Alpine exit
  • Jack Doohan has joined Haas as a reserve driver for the 2026 Formula 1 season after leaving Alpine.
  • He previously competed in seven F1 races for Alpine but was replaced and released from his contract.
  • Overall, this new role offers Doohan a chance for a fresh start in F1 and the prospect of returning to a race seat in the future.
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