Birkenstock

German shoe manufacturer

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Birkenstock absorbs Trump tariffs, prioritizes customer loyalty
business Jan 22, 2026, 7:07 PM
Birkenstock absorbs Trump tariffs, prioritizes customer loyalty
  • Birkenstock has been affected by tariffs imposed by the Trump administration, leading to increased production costs.
  • The company plans to absorb costs instead of implementing major price increases to maintain brand integrity and customer loyalty.
  • Despite tariff challenges, Birkenstock continues to grow, opening new stores and focusing on customer outreach.
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