Jerry Wind
American academic
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business Mar 19, 2026, 8:58 PM
Penn professor claims Zillow deceives consumers about agent connections - A study by Jerry Wind claims that only 0.3% of Zillow users realize they are not contacting the actual listing agents, leading to potential misinformation.
- Wind's research indicates that agents may face pressure to recommend Zillow's mortgage services to retain access to leads.
- Zillow denies these allegations, maintaining that their platform encourages transparency and choice for consumers.
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2026 All rights reserved
2026 All rights reserved