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business Dec 3, 2025, 1:00 AM
Mixue reports record revenue as it continues to expand - Mixue reported significant revenue growth, with 14.9 billion yuan earned in the first half of 2025.
- The company's franchise model and strong supply chain management have contributed to its competitive pricing.
- Mixue's success signifies a shift towards affordable sweet treat options in Asia's booming market.
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2026 All rights reserved
2026 All rights reserved