Palazzo Serbelloni

building in Milan, Italy

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Samsung opens its first house in Milan ahead of Winter Games
business Feb 5, 2026, 8:18 AM
Samsung opens its first house in Milan ahead of Winter Games
  • Samsung Electronics launched its first 'Samsung House' at the Palazzo Serbelloni in Milan on February 4, 2026.
  • The launch event featured cultural performances and the announcement of a smartphone giveaway to athletes.
  • This initiative highlights Samsung's commitment to enhancing its profile during the Milano Cortina Winter Games and its long-term support for the Olympic Movement.
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