Procter & Gamble

American multinational consumer goods corporation

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P&G CFO asserts trust is key to maintaining pricing power amidst rising costs
business Apr 27, 2026, 2:00 AM
P&G CFO asserts trust is key to maintaining pricing power amidst rising costs
  • Procter & Gamble's CFO discussed the company's strategy in response to rising inflation and consumer price sensitivity.
  • Rising costs from tariffs and commodities are challenging the company's pricing strategy.
  • Schulten concluded that trust built through product performance is essential for maintaining pricing power.
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