Sprite
soft carbonated drink by The Coca-Cola Company
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business Mar 18, 2026, 6:28 PM
Sprite returns as NBA's official global soft drink partner after decades - On March 17, 2026, Coca-Cola renewed its partnership with the NBA, marking Sprite's return as its 'Official Global Soft Drink Partner'.
- This agreement concludes the NBA's previous partnership with PepsiCo's Starry brand and celebrates a collaboration dating back to 1986.
- The return of Sprite to the NBA scene reflects basketball's ongoing influence on youth culture and aims to enhance fan engagement.
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2026 All rights reserved
2026 All rights reserved