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business Mar 26, 2026, 1:00 AM
Vail Resorts' CEO aims to transform business model amid challenges - Vail Resorts is facing difficulties due to two challenging winters and a decline in ticket sales.
- Rob Katz has returned as CEO to address these challenges and adapt to a changed consumer landscape.
- The company aims to rejuvenate its business model by appealing to younger skiers and diversifying its customer base.
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2026 All rights reserved
2026 All rights reserved