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US Soccer prioritizes access and affordability for the World Cup

Jun 11, 2026, 11:00 AM20
(Update: Jun 11, 2026, 12:00 PM)
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US Soccer prioritizes access and affordability for the World Cup

  • The 2026 FIFA World Cup will take place in the United States, Canada, and Mexico from June 11 to July 19.
  • US Soccer CEO JT Batson is focused on making soccer accessible and affordable for all Americans.
  • The growth of soccer in the U.S. has led to it becoming the third most popular sport in the country.
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In the lead-up to the 2026 FIFA World Cup, which is set to take place across the United States, Canada, and Mexico from June 11 to July 19, significant changes have been made in the landscape of soccer in the U.S. Since the last World Cup hosted in the U.S. in 1994, soccer has grown tremendously in popularity, now ranking as the third most popular sport in the country. The Major League Soccer (MLS) has expanded to 30 clubs, and the attendance at games has surged, reflecting a growing interest in the sport. The U.S. men's national team is now ranked 16th in the world, showcasing the development of talent competing in elite European clubs. US Soccer CEO JT Batson has outlined key priorities for the upcoming tournament, focusing on ensuring that the men's team is positioned for success while also emphasizing the importance of youth development and coaching education. Batson highlighted the need for more accessible playing fields, stating that soccer should be available to all children, regardless of their background. The Places to Play initiative aims to provide safe spaces for kids to engage in soccer, whether on traditional fields or alternative surfaces like blacktops and gymnasiums. Access and affordability are central themes for the 2026 World Cup, with Batson stressing the importance of making the event inclusive for all Americans. He noted that a vast majority of fans will experience the tournament through television, and efforts are being made to ensure that everyone feels connected to the event, whether they are in host cities or across the country. Merchandise sales have set records, and various products are being offered to engage fans of all ages. As the tournament approaches, the focus is not only on the immediate success of the national teams but also on the long-term growth of soccer in the U.S. Batson believes that the current generation of players reflects the diversity of America, and he is committed to fostering an environment where soccer can thrive at all levels. The upcoming World Cup is seen as a pivotal moment for the sport, with the potential to inspire millions and solidify soccer's place in American culture.

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