In recent years, concerns have arisen regarding the welfare of participants on the reality talent show known as The X Factor, particularly in the UK. Simon Cowell, the show's creator, spoke out about the criticisms directed at the series concerning its duty of care towards contestants, especially in light of mental health discussions that have intensified since the show's popularity peaked. During an appearance on The Rest Is Entertainment podcast, Cowell emphasized his efforts to provide proper support to artists within the show’s framework and the longer-term care available after the show. Cowell acknowledged that while he collaborated with major record labels, the wellbeing of contestants has always been a central concern for him, though the scrutiny has increased as public awareness of mental health issues has grown. However, several former contestants have voiced their dissatisfaction with the support they received. Jade Thirlwall from Little Mix reflected on her own experiences and commented on the mental health consequences often associated with competing on the show. Katie Waissel, a 2010 contestant, labeled her experience as life-altering and has taken further steps to seek accountability from Cowell and his company, Syco Entertainment, claiming power imbalances and poor contractual understanding affected her journey. In response to these increasing allegations, the production company behind The X Factor, Fremantle, stated that they continuously review their measures to ensure that contestants are adequately supported. They highlighted the presence of a dedicated welfare team, composed of various professionals, to assist current and former contestants. This evolving narrative highlights the growing emphasis placed on the mental health and support systems necessary in televised competitions, resonating with the global conversation around duty of care in entertainment industries.