
LIV Golf CEO seeks to improve ranking points through format changes
LIV Golf CEO seeks to improve ranking points through format changes
- Scott O'Neil, CEO of LIV Golf, remains hopeful about gaining acceptance into the Official World Golf Ranking.
- Discussions are centered around possible adjustments to a traditional 72-hole format, with majority player support.
- The ongoing strategic efforts aim to align LIV Golf with the interests of players and establish a competitive environment.
Story
In early 2025, LIV Golf, operating primarily in the United States but also engaging globally, was in discussions about its future format and structure. Scott O'Neil, the CEO of LIV, expressed optimism regarding the league's potential inclusion in the Official World Golf Ranking (OWGR), as the start of the next LIV season approached in February. He noted that discussions regarding a traditional 72-hole tournament format were well-received among players, indicating a desire for more extensive golf experiences. The current top players demonstrated support for such changes, emphasizing their preference for longer, more competitive events. This move could position LIV Golf advantageously as they seek to boost their legitimacy and reputation within the professional golf community. Additionally, LIV Golf players previously faced fines imposed by the DP World Tour for competing without necessary exemptions. O'Neil revealed that these fines are now the responsibility of individual players, which aligns all parties involved – LIV, the DP World Tour, and the players – as they work cooperatively to resolve ongoing disputes. Overall, LIV Golf indicated it has the resources to pursue new talent while working to maintain a competitive field and encourage growth. Discussions also addressed prospective new signings and the general strategy for attracting emerging golfers into the league, as the organization aims to strengthen its roster and competitive stature in the industry.