Co-op's price-match ad misleads consumers over Aldi comparisons
Co-op's price-match ad misleads consumers over Aldi comparisons
- Aldi complained to the ASA about Co-op's advertisement regarding its price match scheme.
- The ASA found discrepancies between matched products, asserting many were not genuinely comparable.
- This ruling highlights the need for consumers to be cautious with price-match claims.
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