In eastern Belgium, the town of Spa has a rich history intertwined with health and wellness practices, and it played a pivotal role in shaping the development of the global wellness industry. The town is named after old Germanic words that mean water bubbling from the ground, and it gained prominence as a health destination starting in the mid-16th century when wealthy visitors began to arrive for both drinking and bathing in its mineral-rich waters. This reputation for wellness and relaxation has been built over centuries, marked by a transition from drinking to bathing practices in terms of local customs regarding health and beauty. In recent history, Spa was inscribed in 2021 as part of the UNESCO World Heritage Site known as the Great Spa Towns of Europe. This designation not only highlights the architectural significance of the area but also emphasizes the enduring traditions related to wellness and social rituals associated with the spa culture. As a UNESCO site, Spa aims at preserving and celebrating these practices that have made it synonymous with self-care and relaxation across Europe and beyond. Les Thermes de Spa, a contemporary thermal complex that opened in 2004, serves as a testament to Spa's continued commitment to its historical bathing traditions. While the facility is modern in its construction, it retains the essence of the town's rich history with thermal waters. Visitors can experience a beautifully designed space that includes a central pool, hammam, saunas, and Roman-style baths, making it an attractive location for those seeking relaxation and rejuvenation. The design and atmosphere continue to honor the past while providing modern wellness experiences. Today, the term 'spa' has evolved to encompass a wide range of beauty treatments and wellness retreats, diverging from its original meaning. However, Spa's origins remind us that long before it became a global industry, the idea of wellness was firmly rooted in local traditions and practices that emerged centuries ago. The town continues to re-establish itself by returning to those roots, ensuring that future generations understand and appreciate the significance of wellness culture stemming from this small town.