
Wendy's plans to close hundreds of locations amid declining sales
Wendy's plans to close hundreds of locations amid declining sales
- Wendy's plans to close 298 to 358 locations, representing 5 to 6 percent of its US restaurants, in response to declining sales.
- The company has implemented a new value menu called "Biggie Deals" to attract customers looking for affordable options.
- Wendy's remains confident that its restructuring efforts will stabilize sales and improve performance in the future.
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In the United States, Wendy's, a prominent fast-food chain, is undergoing a significant restructuring process, which includes the announced closure of between 298 and 358 of its restaurant locations. This decision comes after disappointing performance results in the fourth quarter, where the chain experienced a decline in global same-store sales that fell 10 percent, exceeding analysts' predictions of an 8.5 percent drop for the same period. The closures represent 5 to 6 percent of Wendy's total US outlets, which stood at about 5,969 locations by the end of 2025. The restructuring plan follows the closure of 28 restaurants in the previous quarter and an earlier reduction of 240 locations in 2024, as the company acknowledged that many outlets were outdated. Despite slightly exceeding revenue forecasts at $543 million for the fourth quarter, which signified a 5.5 percent decrease, the overall situation prompted Wendy's to intensify its focus on providing value to customers who are facing inflation-related challenges. In alignment with industry trends seen among competitors like McDonald's and Taco Bell, the chain has unveiled a new value menu called
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