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Target expands delivery service to ease holiday shopping rush

Dec 10, 2025, 11:01 PM10
(Update: Dec 10, 2025, 11:01 PM)
commune in Allier, France
country primarily in North America

Target expands delivery service to ease holiday shopping rush

  • Target is expanding its next-day delivery service to about 30 metropolitan areas as part of its holiday season preparations.
  • Members of Target's reward program can access next-day delivery without additional charges.
  • The expansion reflects Target's efforts to improve customer experiences and address concerns regarding store quality.
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As the holiday season approaches, Target is taking significant steps to enhance its delivery services across the United States. Target's next-day delivery service is now available in approximately 30 major metropolitan areas, aiming to simplify and expedite holiday shopping for customers. The company has invested heavily in expanding its delivery options, with a focus on making online ordering more accessible and convenient. Most items available for purchase online are eligible for the next-day delivery service, ensuring that shoppers can receive their orders promptly. In addition to next-day delivery, Target continues to offer same-day delivery that caters to around 80 percent of the U.S. population, along with a two-day shipping option that serves 99 percent of customers. This expansion aligns with Target's strategy to address recent customer complaints about store conditions and product availability, which have impacted sales negatively over the past 12 quarters. To counteract these issues, the incoming CEO Michael Fiddelke announced an investment plan of approximately $5 billion for the upcoming year, marking a significant increase from the previous year's budget. This investment will focus on enhancing store experiences, offering more attractive product selections, and upgrading digital and technological systems to better serve customers. With this commitment, Target aims to regain growth and improve overall customer satisfaction during the holiday shopping season.

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