In the United States, a conservative nonprofit organization named American Sovereignty initiated a significant advertising campaign aimed at garnering support for Immigration and Customs Enforcement (ICE) agents. The campaign was launched over the recent weekend, featuring two distinct advertisements titled "Criminals" and "Patriots." These ads are designed to promote the narrative that ICE agents are integral members of their communities, portraying them as dedicated family individuals facing considerable risks to ensure public safety. The campaign targets various locations across the nation, including the District of Columbia, North Carolina, Michigan, and Georgia, in addition to a broad national audience. The "Patriots" advertisement presents a positive view of ICE agents, emphasizing their roles as community members, veterans, and law-abiding citizens who contribute to families and society at large. In stark contrast, the "Criminals" ad highlights the violent crimes committed by illegally residing criminals, thus underscoring the rationale behind ICE's enforcement actions. This juxtaposition of narratives aims to reshape public perception of ICE, countering the narrative offered by predominantly liberal media outlets, which often portray ICE negatively. Interestingly, the campaign coincides with a surprising appearance of pro-ICE sentiments in San Francisco, a city known for its liberal stance on immigration. Ahead of Super Bowl LX, a billboard surfaced in the city simply stating "America," drawing both support and criticism from social media users. Despite facing opposition and negative portrayals, this billboard signifies a willingness among some Californians to voice support for ICE amidst the ongoing immigration debate. This demonstrates that public opinion regarding immigration enforcement can transcend geographic and political boundaries. As support for ICE amidst controversial public discourse continues, the ad campaign signifies an attempt to rally conservative sentiments and resonates with individuals who believe in the agency's role in maintaining law and order. The ads aim to inform and remind the public of the difficult and often dangerous work that ICE agents perform. By highlighting this perspective, the initiative aligns with broader efforts throughout the United States to solidify backing for immigration enforcement policies and the personnel who implement them.