Interest in NHL games skyrockets following heated rivalry show
Interest in NHL games skyrockets following heated rivalry show
- Ticketing giant StubHub reported a surge in interest for the Bruins-Canadiens game, six times the normal level.
- The NHL has experienced overall increased interest in tickets, with a 75 percent surge in ticket searches since November 2025.
- This growing engagement reflects a broader cultural shift towards inclusivity in the sport, particularly through initiatives aimed at the LGBTQ+ community.
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