Super Bowl ad prices skyrocket with NBC selling out inventory at $8 million each

Feb 6, 2026, 5:13 PM20

(Update: Feb 6, 2026, 6:13 PM)

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Super Bowl ad prices skyrocket with NBC selling out inventory at $8 million each

NBC's Super Bowl LX will feature the New England Patriots versus the Seattle Seahawks on February 8, 2026.
The broadcast has sold out ad inventory with spots priced at $8 million each, some brands even paying $10 million.
The high demand for Super Bowl ads indicates the event's significant impact on marketing and brand visibility.

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