Cadillac unveils its first F1 car to millions during Super Bowl

Feb 7, 2026, 5:40 PM10

(Update: Feb 7, 2026, 5:40 PM)

Cadillac

division of General Motors

Times Square

neighborhood and square in Manhattan, New York City, United States

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Cadillac unveils its first F1 car to millions during Super Bowl

Cadillac unveiled its first Formula 1 car via a Super Bowl commercial, reaching millions of viewers at once.
The reveal was complemented by a physical display of the car in Times Square, featuring a unique frosted aquarium setup.
With experienced drivers and a full focus on their 2026 car development, Cadillac aims to make a strong debut in the midfield this season.

Cadillac

division of General Motors

Times Square

neighborhood and square in Manhattan, New York City, United States

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