Insights

In August 2025, a rare yellow Ferrari F50 previously owned by Ralph Lauren will be auctioned by RM Sotheby's during Monterey Car Week in California. This car is one of only two yellow F50s constructed in U.S. specifications, adding to its uniqueness and allure. Having been in the same ownership for over two decades, the vehicle has rarely been showcased publicly since 2009 and is in immaculate condition with fewer than 5,400 miles on the odometer. The auction house has set a guide price between $6.5 million and $7.5 million, highlighting its rarity and historical significance. Ferrari manufactured only 349 units of the F50 between 1995 and 1997 to honor the company’s 50th anniversary, marking it as a significant model in Ferrari's supercar lineage. Most of these were painted in the traditional red color. The yellow variant is particularly rare, with only 31 units produced in ‘Giallo Modena’ yellow. Ralph Lauren's ownership contributes immensely to the car’s value, as he is known for his exceptional classic car collection. His cars seldom come up for sale, making this auction exceptionally noteworthy for collectors. The F50 has a notable pedigree, having been part of a collection owned by a couple passionate about Ferrari, both of whom have competed in Ferrari Challenge events. Initially, Mr. Lauren kept the car until 2003, when it was offered for sale with about 3,300 miles on the clock, pointing to its careful preservation over the years. After Lauren's ownership, the car transitioned to a dealer in Florida before eventually being curated by its latest owners. This particular F50 has gained value over the years due to increasing appreciation for the model itself. Once undervalued compared to the F40, it is now viewed as a significant asset, reflecting trends in the classic car market where rarity and provenance play crucial roles in determining price. For example, a red F50 sold for more than $5.5 million just recently, underscoring the rising demand for these iconic Ferrari models among collectors. The upcoming auction is expected to attract significant attention from serious collectors, further fueling the fascination surrounding this model and its illustrious past.