In the United States, Health and Human Services Secretary Robert F. Kennedy Jr. launched a national BBQ tour, kicking off his initiative at Terry Black's Barbecue in Texas. This visit coincided with his advocacy for new dietary guidelines, pushing for a focus on nutrient-dense, whole foods over processed options. Kennedy's remarks called attention to the rising costs of beef, which have become a point of concern for many Americans facing increasing grocery bills. He implored citizens to opt for liver and cheaper cuts of meat as alternatives, igniting backlash and mockery on social media, with critics comparing his comments to the infamous phrase attributed to Marie Antoinette,