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Ryan Serhant sells $6 billion through relationship-building strategies
Dec 12, 2025, 1:00 AM10
(Update: Dec 12, 2025, 1:00 AM)
business
informative
subjective
Ryan Serhant sells $6 billion through relationship-building strategies
- Ryan Serhant's brokerage, Serhant., surpassed $1 billion in sales in January 2025.
- He employs a relationship-oriented methodology centered on giving compliments and finding common ground.
- Serhant’s approach has proven effective, leading to significant deals worth millions and emphasizing relationships over transactions.
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