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Ryan Serhant sells $6 billion through relationship-building strategies

Dec 12, 2025, 1:00 AM10
(Update: Dec 12, 2025, 1:00 AM)
real estate broker

Ryan Serhant sells $6 billion through relationship-building strategies

  • Ryan Serhant's brokerage, Serhant., surpassed $1 billion in sales in January 2025.
  • He employs a relationship-oriented methodology centered on giving compliments and finding common ground.
  • Serhant’s approach has proven effective, leading to significant deals worth millions and emphasizing relationships over transactions.
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