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Bobbi Brown launches Jones Road after leaving Estée Lauder

Jun 15, 2026, 2:00 AM10
(Update: Jun 15, 2026, 2:00 AM)
American professional makeup artist and businessperson
historic district in New York, United States

Bobbi Brown launches Jones Road after leaving Estée Lauder

  • Bobbi Brown launched her new brand, Jones Road, after her noncompete expired.
  • Jones Road is projected to achieve $200 million in sales this year, significantly impacting the original Bobbi Brown brand.
  • Brown believes that building a brand today is easier than it was during her previous tenure.
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