In recent discussions, Netflix has announced an expansion into the NFL business, revealing plans to increase its broadcast from two games in both 2024 and 2025 to five games in 2026. This decision is part of Netflix's broader strategy to enhance its offerings in live sports, particularly in a market that is increasingly leaning towards streaming services. As part of this strategy, Netflix's CEO, Ted Sarandos, made it clear that while the company is eager to broaden its presence in sports broadcasting, it has no intention of pursuing a full-season package of NFL games. Sarandos underscored this point in an appearance on Fox Business, stating that the company is more focused on eventized broadcasts rather than committing to entire seasons of sports content, including NFL games. This signals a strategic choice where Netflix aims to capitalize on specific, high-profile events that could attract large audiences rather than getting involved in the more extensive requirements of a full season. The NFL had proposed a package of Sunday morning games to Netflix, likely involving international contests aimed at a global audience. However, Netflix expressed no interest in this model, further solidifying its position on not wanting a full-season commitment. As Netflix refrains from pursuing a comprehensive deal, it narrows its collaboration options primarily to its current partners, which include CBS, Fox, NBC, ABC/ESPN, and Prime Video. The landscape for sports broadcasting is evolving, and by choosing to focus on selective game broadcasting, Netflix is strategically maneuvering itself in a saturated market. Competitors like Apple and YouTube may still be potential players in securing full broadcasting packages, while Prime Video also has the capability to explore multiple games per week. Netflix's lack of ambition to acquire a full package underscores a trend where streaming platforms may use event-based sports broadcasting as a way to drive subscription growth without the burden of extensive contractual obligations.