Gen Z drives frozen yogurt sales surge in New York City

Jun 17, 2026, 2:00 AM10

(Update: Jun 17, 2026, 2:00 AM)

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Gen Z drives frozen yogurt sales surge in New York City

The frozen yogurt market in the U.S. has seen a 26% increase in servings sold in the year leading up to March.
Health-conscious Gen Z consumers are driving this resurgence with a preference for healthier options.
The trend indicates a shift in consumer behavior, blending nostalgia with modern tastes in frozen yogurt.

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