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Greggs faces profit drop as cost of living pressures mount

Feb 27, 2026, 5:37 PM10
(Update: Feb 27, 2026, 5:37 PM)
bakery chain in the United Kingdom

Greggs faces profit drop as cost of living pressures mount

  • Greggs is set to report significant challenges in its financial performance due to rising costs and changing consumer habits.
  • The bakery chain has experienced a notable increase in total sales towards the end of 2025 while also expanding its store presence.
  • Stakeholders remain cautious about Greggs' future outlook, as various external pressures continue to influence the market.
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In the United Kingdom, Greggs, a popular high street bakery chain, is set to disclose its financial performance for the year ending December 27. The company anticipates reporting a pre-tax profit of around £173 million, reflecting a 9% decrease from previous figures. Several external challenges have contributed to this decline, including the rising popularity of weight loss treatments, which have influenced customer purchasing habits and appetites. Additionally, Greggs is wrestling with escalating labor costs and changes in tax regulations due to current economic conditions. Despite navigating these challenges, Greggs demonstrated strong sales performance towards the end of 2025. The final quarter saw a 7.4% increase in total sales, aided by a robust store expansion strategy that included opening 121 new locations. Like-for-like sales growth improved from 1.5% in the third quarter of 2025 to 2.9% in the last quarter, suggesting a possible rebound in customer interest leading into 2026. However, analysts remain cautious about the company's outlook for this year. In light of the ongoing cost of living crisis, Greggs' Chief Executive Roisin Currie acknowledged that appetite-suppressing medications are impacting customer behavior and demand for certain products. As inflation rates appear to be leveling out and the company has increased prices on several items, stakeholders are keen to assess the broader implications of these decisions on trading patterns. Experts, including those from Deutsche Bank, indicate that expectations for 2026 have already been set low, emphasizing the need for a careful approach moving forward. The central concern for Greggs lies in its ability to adapt to changing consumer tastes, particularly against the backdrop of decreased consumer confidence in the UK. Market analysts note that while the company has reported some positive trends in sales growth, the long-term implications of labor cost hikes and economic uncertainty continue to pose significant risks. Investors are looking for detailed insights into how these factors will affect Greggs as it progresses into a year filled with challenges and opportunities.

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