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LA28 showcases vibrant floral branding for the 2028 Olympics
Mar 23, 2026, 6:43 PM20
(Update: Mar 23, 2026, 10:27 PM)
entertainment
innovative
controversial
LA28 showcases vibrant floral branding for the 2028 Olympics
- The LA28 organizing committee has unveiled the Games' official visual identity that reflects the landscape and culture of Los Angeles.
- The branding is inspired by the California superbloom, featuring bold colors and graphic patterns representing various aspects of the city.
- This early launch allows stakeholders to integrate the visual identity into events and venues, showcasing LA's uniqueness during the 2028 Games.
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2026 All rights reserved
2026 All rights reserved