In May 2026, the independent board of directors and the Ben & Jerry's Foundation initiated a lawsuit against Magnum in federal court, citing breach of contract. This lawsuit is part of ongoing tensions following Magnum's acquisition of Ben & Jerry's and its efforts to reshape the brand's mission. Ben Cohen, co-founder of Ben & Jerry's, marked a significant moment by rebranding the traditional 'Free Cone Day' to 'Free The Cone Day,' specifically calling for Magnum to divest from Ben & Jerry's. He also encouraged consumers to reconsider purchasing Magnum products until they sell the brand. Furthermore, the upcoming shareholder meeting was scheduled as Magnum's first since becoming a public company, with its stock trading near a 52-week low, intensifying scrutiny over their decisions. Meanwhile, the company has faced backlash for allegedly diluting Ben & Jerry's founding social mission, which included advocacy for disenfranchised communities and social justice issues. Despite Magnum's belief that reducing Ben & Jerry's is a sound business decision, evidence suggests that brands committed to social causes, like Patagonia, have seen significant growth. This has led to more than 130,000 supporters signing a petition requesting that Magnum sell Ben & Jerry's to investors aligned with its original values. Inevitably, concerns continue about whether Magnum's current direction will benefit its long-term viability.