Insights

A recent online fundraiser for Kamala Harris, titled 'Paisans for Kamala,' featured prominent figures from the entertainment and political spheres, including Robert De Niro, Steve Buscemi, and Nancy Pelosi. The event, held on a Sunday night, was designed to evoke the warmth of an Italian family dinner, with former New York Mayor Bill de Blasio leading the discussions. De Niro shared a nostalgic memory about his late friend's mother and her pizza-making skills, emphasizing the importance of community and connection during the event. This fundraiser is part of a broader strategy to support Harris's campaign, which has seen a series of similar virtual events since its inception. The first of these was organized by Win With Black Women on July 21, and subsequent events have included various themes, such as 'White Dudes for Harris' and 'Cooking for Kamala.' These gatherings have successfully raised millions of dollars, showcasing a modern approach to campaign fundraising that leverages technology. The format of these events reflects a shift in political fundraising, adapting to the realities of a post-pandemic world. Participants have become accustomed to virtual interactions, making it easier for campaigns to reach a wider audience. The use of livestreams allows for a more personal connection between candidates and supporters, fostering a sense of community. As the campaign progresses, the continued success of these fundraising efforts will be crucial for Harris's visibility and competitiveness in the political landscape. The involvement of high-profile celebrities not only attracts attention but also reinforces the message of unity and support for her candidacy.