Insights

Starting September 3, AI cameras will be deployed across Greater Manchester to monitor and catch drivers using smartphones while driving, as part of a national trial aimed at enhancing road safety. These advanced cameras, developed by Acusensus, utilize AI technology to analyze footage of vehicles, identifying illegal behaviors such as phone usage and seatbelt violations. The initiative is a response to the alarming statistics indicating that distractions and seatbelt non-compliance are significant contributors to road traffic collisions, often resulting in severe injuries or fatalities. The AI cameras are equipped with the 'Heads Up' software, which was previously trialed by National Highways in 2021. They can capture images of vehicles traveling at speeds up to 300 km/h, taking two photos to assess whether drivers are using their phones or if passengers are wearing seatbelts. This technology is positioned higher than traditional traffic cameras, allowing for better visibility and effectiveness in monitoring driver behavior. Transport for Greater Manchester aims to gather data on the prevalence of these dangerous driving practices, which are believed to increase the likelihood of accidents significantly. The initiative is also part of a broader effort to support future road safety campaigns and improve enforcement against distracted driving. Peter Boulton, Network Director for Highways at TfGM, emphasized the importance of understanding the extent of these violations to enhance road safety. The trial will help police forces evaluate the potential for AI technology in monitoring National Highway roads and inform any future nationwide implementations.