In a significant move to bolster its position in the investment landscape, Goldman Sachs announced its intention to acquire Innovator Capital Management for approximately $2 billion. This decision was made public on December 1, 2025, as the firm aims to tap into the rapidly expanding market for active exchange-traded funds (ETFs). Innovator Capital Management, renowned for its innovative approach, managed $28 billion in assets across 159 defined outcome ETFs as of September 30, 2025, emphasizing strategies focused on income, buffer, and growth. This acquisition aligns with a broader industry trend where active funds have seen a resurgence in investor interest, attributed to an increasing preference for hands-on management following lower returns from traditional passive index products.