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Barron Trump launches yerba mate beverage company amid scrutiny

Feb 27, 2026, 11:30 AM10
(Update: Feb 27, 2026, 11:30 AM)
Son of Donald Trump (born 2006)

Barron Trump launches yerba mate beverage company amid scrutiny

  • Barron Trump and associates formed Sollos Yerba Mate Inc., focusing on yerba mate beverages.
  • The company is registered to the address of a Trump donor, raising ethics concerns.
  • The business's launch in April 2026 brings scrutiny over possible conflicts of interest.
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In the United States, Barron Trump, the youngest son of former President Donald Trump, along with four other individuals, established a drinks business named Sollos Yerba Mate Inc. The company, which specializes in caffeinated herbal tea derived from yerba mate, was registered in December 2025, although its launch date is planned for April 2026. The business is linked to the address of Jay Weitzman, a close friend and political donor of Donald Trump, raising ethical concerns about the potential blending of personal and business interests during the Trump administration. Business registration documents filed in both Florida and Delaware indicate that the company is directed by Barron Trump and his associates. Notably, Weitzman owns a Palm Beach mansion valued at $16 million, which serves as the official address for the business. This close connection between the Trump family and the company has drawn criticism from ethics experts, who argue that such arrangements present an appearance of impropriety and potential conflicts of interest, particularly given Weitzman's history of donating to Trump's presidential campaigns. Weitzman has stated that his grandson is one of the directors of Sollos Yerba Mate, which is why the company is registered at his residence. He emphatically noted that he and his family have not profited from their relationship with Trump, emphasizing that he merely receives a management fee from the contracts associated with his parking business, which includes government clients. Nevertheless, Dylan Hedtler-Gaudette, of the Project on Government Oversight, remarked that the connections between the business and the Trump family exemplify a troubling trend of elevated scrutiny over familial business ventures linked to political influence. The launch of Sollos Yerba Mate occurs against a backdrop of heightened concern regarding political ethics and the potential for corruption under the Trump administration. This business formation comes after Barron Trump previously incorporated a real estate company in July 2024, which was later dissolved to minimize media attention during the election cycle. As the beverage company gears up for its April 2026 launch, questions remain about the ethical implications of the relationships between its directors and Donald Trump, thereby drawing the attention of government watchdogs and the media alike.

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