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E emerges as top energy supplier while big firms struggle in Which? rankings

Jan 19, 2026, 1:01 AM10
(Update: Jan 19, 2026, 1:01 AM)
energy and home services provider in the United Kingdom

E emerges as top energy supplier while big firms struggle in Which? rankings

  • In September and October 2023, Which? surveyed almost 12,000 energy customers regarding their satisfaction with energy suppliers.
  • E (Gas and Electricity) topped the rankings as the best energy supplier while Scottish Power, EDF, and British Gas received scores under 60%.
  • This survey highlights the pressing need for underperforming suppliers to enhance their customer service to retain their customers.
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Story

In the United Kingdom, a customer satisfaction survey conducted by Which? has revealed significant disparities among energy suppliers' performances. During September and October 2023, Which? surveyed almost 12,000 energy customers alongside assessing 17 companies' practices and policies. The survey results indicated that E (Gas and Electricity) emerged as the top energy supplier with the highest satisfaction rating, while several well-known firms lagged considerably behind. Notably, Scottish Power scored the lowest with 56%, as it struggled with handling customer complaints effectively. EDF ranked second to last at 58%, citing inadequate monitoring of customer service communications. British Gas followed closely with a score of 59%, showing discontent in its customer service offerings. As these larger firms grappled with inefficiencies and customer dissatisfaction, smaller firms like Octopus Energy and 100Green provided better service ratings, indicating a shift in consumer preference toward companies offering value and better customer support. The survey underscored the competitive landscape within the energy sector, pressing underperforming suppliers to adapt or risk losing their customer base. Which? Energy editor Emily Seymour highlighted the need for energy firms to improve their customer service practices and consider consumer reactions. The findings have prompted industry representatives from British Gas, Scottish Power, and EDF to acknowledge their shortcomings and express a commitment to enhancing customer satisfaction. Each company has cited efforts to improve service quality, such as extending call centre hours and increasing support for vulnerable customers. This situation reflects an ongoing evolution in the energy market, where customer feedback is increasingly shaping supplier reputations and business strategies.

Context

The "Which? energy supplier customer satisfaction survey details" report provides valuable insights into customer experiences and satisfaction levels across various energy suppliers. This survey aims to gather data from consumers regarding the quality of service they have received, their perceptions of value for money, and their overall satisfaction with their energy supplier. By analyzing the feedback from customers, the report helps to identify which companies are leading in customer satisfaction and which are falling short. The survey generally covers various aspects such as billing accuracy, customer service response times, and the ease of switching suppliers. Over the years, energy suppliers have been under increasing scrutiny as consumers demand better services and fairer pricing. The survey often highlights trends in customer preferences, showcasing the importance of transparency and responsive customer service in building trust and loyalty. Energy suppliers that prioritize effective communication and customer support tend to score higher in satisfaction ratings. Importantly, the report also examines the impact of regulatory changes and market dynamics on customer experiences within the energy sector, emphasizing the need for suppliers to adapt to an evolving landscape. Furthermore, the report includes comparative analysis, allowing consumers to gauge how different suppliers stack up against one another. Through this analysis, the report sheds light on factors that drive customer satisfaction, including the quality and reliability of energy supply, competitive pricing, and the availability of additional services such as green energy options. Understanding these factors is crucial for both consumers looking to make informed choices and for suppliers aiming to improve their offerings and meet customer expectations. In conclusion, the "Which? energy supplier customer satisfaction survey details" serves a dual purpose: it empowers consumers with essential information to make informed decisions regarding their energy choices, while simultaneously providing suppliers with critical feedback for continuous improvement. As the energy market continues to evolve, ongoing surveys will remain important for tracking customer sentiment and shaping the future of energy provision.

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