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Ford faces $900 million tariff hit due to late policy change

Feb 11, 2026, 12:23 AM10
(Update: Feb 11, 2026, 12:23 AM)
American multinational automotive company
president of the United States from 2017 to 2021

Ford faces $900 million tariff hit due to late policy change

  • Ford reported a $900 million increase in tariff expenses due to a late change in the Trump administration's tariff relief program.
  • The company also faced a $19.5 billion hit due to a shift away from large electric vehicle plans.
  • Despite these challenges, Ford's quarterly revenue exceeded expectations, and executives are optimistic about future profits.
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In the United States, Ford Motor Company reported significant financial setbacks attributed to unexpected changes in government policy regarding tariffs. In December, the company was informed of an adjustment to the Trump administration's tariff relief program. This change led to a higher than anticipated tariff expense for the year 2025, amounting to an extra $900 million. Chief Executive Jim Farley acknowledged that Ford's overall tariff expenditure rose to approximately $2 billion, largely due to these unforeseen adjustments.{newline}Moreover, Ford's challenges did not end there. The company also experienced considerable losses from its strategy shift away from large electric vehicles (EVs). This pivot was due to decreasing consumer demand and recent regulatory changes under the previous administration. Ford had already disclosed a staggering $19.5 billion in losses resulting from this strategic retreat from its EV ambitions. Consequently, these factors significantly contributed to the reported net loss of $11.1 billion in the fourth quarter of last year.{newline}Furthermore, a fire at an aluminum supplier further strained Ford's profits. Despite these hardships, the company managed to report quarterly revenues that exceeded analysts' expectations. Executives expressed optimism for the future, forecasting a potential increase in profits and a decrease in losses within its EV division moving forward.{newline}In a broader context, Ford's experience reflects ongoing volatility in the automotive industry as manufacturers grapple with rising tariff costs and seek exemptions from the levies. The company's decision to pivot towards hybrid and gas-powered vehicles, along with more affordable electric models, mirrors similar strategies employed by competitors like General Motors, which announced its own retreat from EVs due to waning demand. In doing so, both automakers aim to stabilize their finances in a challenging market environment.

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