In January 2026, Lord Alan Sugar stated that he has no plans to retire from The Apprentice, emphasizing his commitment to continuing the show for as long as the BBC desires. This announcement came alongside the premiere of the program's 20th series, with a new contract already signed that assures his involvement in at least three more seasons. Alan Sugar, who is 78 years old, expressed humor regarding his age, saying he would remain active as he feels fit and capable. The onset of the latest series features contestants participating in challenges that test their entrepreneurial skills in exciting locations like Hong Kong, where they undergo a buying challenge to source items without the aid of Google. As a celebration of its landmark 20th season, this year’s tasks include creating a children's book and orchestrating corporate events in diverse locations, thereby keeping the show's format interesting and engaging. Despite some critiques about the show's long-standing formula becoming stale, the reception remains strong, with dedicated fans eager to follow Lord Sugar and his trusted advisors as they guide the hopeful candidates throughout the competition. His presence and input are seen as essential components of the business reality show, and the latest cast brings a mix of personalities from various professional backgrounds, contributing to the familiar drama and excitement that fans anticipate with each new series. As the new set of contestants navigates their way through challenges, they evoke a range of emotions, from humor to tension, proving that even after two decades, The Apprentice continues to deliver captivating television.