The Masters golf tournament took place from April 9 to April 12, 2026, at Augusta National with a lineup of the best golfers.
This event was covered by Amazon Prime Video, alongside CBS and ESPN, marking a shift in sports media consumption.
With the increasing popularity of streaming platforms, the Masters showcased a competitive field and innovative viewing experiences.

Amazon

American multinational technology company

CBS

American broadcast television and radio network

ESPN

American television and radio sports network

Amazon Prime Video

American video streaming service

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