
Misogynistic ideologies rebrand to bypass social media bans
2025-03-30 17:50- Research indicates that incel TikTok accounts are rebranding to evade content restrictions.
- The PSL scale frames men based on attractiveness, promoting harmful societal hierarchies.
- Such strategies threaten the advancement of gender equality and require better moderation by platforms.
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Insights
In recent months, research conducted by Anda Solea and Dr. Lisa Sugiura from the University of Portsmouth has shed light on alarming trends within online communities, particularly those associated with incel ideologies. They have noted that certain TikTok accounts promoting incel beliefs are deliberately rebranding themselves as 'Sub5s,' using language centered around self-improvement to skirt social media bans. This strategy allows them to continue disseminating misogynistic content while appearing more socially acceptable. The study points out that the stigma associated with overt misogyny pushes these communities to disguise their rhetoric under less inflammatory terms. These so-called 'Sub5s' subscribe to the PSL scale, which categorizes men based on their perceived attractiveness, thereby reinforcing harmful stereotypes and hierarchies. Such frameworks contribute to a male-centric worldview that posits women as responsible for men's failures in social and romantic contexts. Reports highlight that as young men become increasingly resistant to feminist narratives, the rebranding of incel ideology poses a risk for normalization and acceptance of misogynist views within younger demographics. The researchers emphasize that these tactics effectively legitimize toxic behaviors and discriminatory attitudes against women by diverting them into more palatable conversations about self-improvement and societal structures. The tension between the need to adhere to community guidelines while possessing deeply entrenched ideologies creates a precarious environment for social media platforms aiming to eliminate hate speech. Despite TikTok's policies prohibiting misogyny, many users still find ways to navigate around these restrictions. As the influence of incel culture continues to proliferate across platforms, it raises significant concerns about the erosion of progressive gender norms. The ongoing challenges presented by the incel community demand prompt and effective moderation strategies by social media companies to safeguard online spaces for all users while simultaneously educating young audiences about the dangers of such ideologies.
Contexts
The incel ideology, which refers to individuals who describe themselves as involuntarily celibate, has reportedly gained traction among certain groups of young men, influencing their social and psychological well-being. This ideology often promotes a worldview characterized by resentment towards women, societal norms regarding dating and relationships, and a sense of victimhood that stems from perceived rejection. Young men who adopt incel beliefs commonly feel isolated and disenfranchised, which can exacerbate existing issues related to mental health, loneliness, and social anxiety. The development of online communities and forums where these individuals congregate can reinforce their negative beliefs, as they encounter validating narratives that glorify frustration and aggression towards those they blame for their circumstances. The impact of incel ideology extends beyond individual psychology, affecting broader social dynamics. The normalization of misogynistic views and violent rhetoric within these communities poses potential risks as they can act as echo chambers for radicalization. For some young men, identification with incel culture manifests in a sense of entitlement to relationships and intimacy, leading to unhealthy coping mechanisms, such as hostility toward women and an increased likelihood of engaging in violent behavior. Studies suggest that there is a correlation between the engagement in incel communities and a heightened risk of committing acts of violence, further solidifying the concern regarding this ideology's effects on both individuals and society. Moreover, it is essential to consider the role of social media and technology in perpetuating incel beliefs. Online platforms serve as a conduit for the spread of incel ideology, allowing young men to find affirmation and community in their grievances. The anonymity afforded by the internet can facilitate extreme expressions of frustration, further detaching individuals from personal accountability. Additionally, algorithms on social media can inadvertently promote extremist content, drawing in vulnerable young men searching for connection or answers to their feelings of inadequacy and rejection. As these men immerse themselves in these communities, their views become increasingly radicalized, potentially alienating them from healthier social interactions and support systems. Addressing the effects of incel ideology on young men requires a multifaceted approach, emphasizing education, mental health support, and community engagement. Encouraging open dialogues around masculinity, relationships, and mental health within educational and social contexts can help counteract the narrative promoted by incel communities. Furthermore, increasing awareness of the dangers of online radicalization among parents, educators, and mental health professionals is crucial in creating resilience against entering these harmful belief systems. By facilitating supportive environments where young men can express their feelings and struggles, society can foster constructive social connections and mitigate the allure of extremist ideologies.