In California, a realtor named Morrison uncovered a troubling trend involving AI-manipulated property photos in home listings. This event occurred recently and highlighted serious ethical concerns regarding the authenticity of images used to market homes. The revelation came about when Morrison, who has 17 years of experience in real estate, observed that two kitchen photos in the same listing had been significantly altered to remove features such as a sink and appliances, a decision made by the listing agent under the pretense of decluttering. Morrison quickly recognized the alteration as a blatant misrepresentation of the property and initiated a discussion with the listing agent. After her intervention, the agent removed 12 fake photos from the listing, but further investigation revealed the agent's limited experience and the fact that he was related to the seller of the property, further complicating the ethical dimensions of the situation.  The increasing use of altered images in real estate marketing raises questions about professionalism and the standards upheld by agents in the industry. Morrison asserted that the listing agent's lack of awareness in creating fake images demonstrates a serious gap in knowledge and competency, especially given that this was his first listing in four years. The manipulative practices of altering property photos can mislead potential buyers and violate Multiple Listing Service (MLS) regulations as well as realtor ethics. In light of this incident, Morrison has become an advocate for transparency within real estate marketing, especially as California has introduced assembly bill AB723 that mandates real estate professionals disclose digitally altered images and provide access to unaltered versions starting January 1, 2026. The new regulations are an essential step to ensure integrity in property marketing and force agents to adhere to ethical practices and standards that protect consumers. Ultimately, Morrison believes that educating agents and enforcing these new laws is crucial to improving the industry and preventing similar instances of misrepresentation in the future.