Insights

PayPal Holdings, Inc. announced a significant advertising campaign on September 9, 2024, featuring comedy icon Will Ferrell. This campaign, which is the largest in PayPal's history, aims to demonstrate how simple and rewarding it is to shop using PayPal and the PayPal Debit Mastercard. The ad debuted during a nationally televised football game, marking a strategic move to reach a wide audience at a popular event. The campaign creatively incorporates a reimagined version of Fleetwood Mac's classic song 'Everywhere,' reinforcing the message that PayPal is accessible in various shopping environments. Will Ferrell's humorous take on the shopping experience is designed to resonate with consumers, making the concept of earning rewards feel relatable and enjoyable. In addition to the ad, PayPal is rolling out a new visual identity and an extensive marketing strategy that spans multiple platforms, including digital media, streaming services, and social media. This multifaceted approach aims to engage consumers through various channels, ensuring that the message reaches a diverse audience. The campaign highlights several customer benefits, such as a new 5% cash back rewards program for PayPal Debit Mastercard users and the convenience of mobile wallet integration for tap-to-pay transactions. By emphasizing these features, PayPal seeks to enhance its appeal and encourage more consumers to choose its services for their shopping needs.