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Watches of Switzerland sees strong growth despite tariff impacts

Dec 4, 2025, 2:14 PM10
(Update: Dec 4, 2025, 2:14 PM)
country in Central Europe

Watches of Switzerland sees strong growth despite tariff impacts

  • Watches of Switzerland reported an 8% increase in group revenues to £845 million in the past half-year.
  • Sales in the U.S. rose by 15% to £409 million, benefiting from strong demand and a recent agreement lowering import taxes.
  • Despite initial tariffs, the company experienced consistent customer behavior, indicating resilience in luxury spending.
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Watches of Switzerland has demonstrated robust growth in the luxury watch and jewelry market during the past half-year. The company reported a significant increase in revenues, particularly benefiting from a surge in U.S. sales, which rose by 15% to £409 million. This growth comes despite the initial implementation of tariffs introduced by the U.S. government under President Donald Trump. Company executives indicated that they have encountered 'no significant change' in customer behavior since these tariffs were introduced earlier this year, suggesting strong and consistent demand for luxury items in the market. In addition, recent trade agreements have favorably impacted the company’s import taxes, further enhancing profitability. The firm also revealed that their UK revenues increased by 2% to £436 million, with an adjusted growth rate of 5% when accounting for showroom closures. This positive trend reflects the company's ability to adapt and thrive despite external pressures. Looking ahead, CEO Brian Duffy expressed confidence in the business's trajectory, stating, 'The second half of the year has started well,' and emphasizing their readiness as they approach the crucial holiday trading period. Throughout this time, they have maintained their optimistic outlook and reiterated their full-year 2026 guidance despite broader economic and geopolitical uncertainties. The strong performance in both the U.S. and UK markets indicates a solid foundation for Watches of Switzerland, aligning with the ongoing luxury market's expansion. The strategic acquisition of the Roberto Coin business last year has evidently bolstered sales channels in the U.S., positioning the brand favorably for future growth. Such developments underscore a resilience in the luxury sector, where consumer demand remains high, reaffirming the company’s standing amidst changing economic landscapes. In conclusion, the overall robust performance reports from Watches of Switzerland suggest a resolute commitment to quality and a strong understanding of its consumer base, both factors contributing significantly to their growth trajectory and market presence in the luxury segment.

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