Oxford University Press names 'rage bait' word of the year amid social media outrage

Dec 1, 2025, 11:05 AM70

(Update: Dec 4, 2025, 2:30 PM)

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Oxford University Press names 'rage bait' word of the year amid social media outrage

Oxford University Press announced 'rage bait' as the word of the year for 2025.
The term describes online content designed to provoke outrage and drive engagement.
This trend reflects wider societal issues regarding negative content gaining more traction on social media.

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publishing arm of the University of Oxford

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