In the United States, multiple applications have been filed by the Trump Organization to trademark Donald Trump's name specifically for use at airports and related items like passenger shuttle buses and flight suits. These filings have come to light amidst an ongoing debate in Florida concerning the potential renaming of Palm Beach International Airport to honor Trump, which is near his Mar-a-Lago estate. Furthermore, discussions regarding a New York-New Jersey tunnel funding have also surfaced which suggests the naming of Dulles International Airport in Virginia after him. The Trump Organization has asserted that these trademark filings are intended to protect the Trump name from unauthorized use rather than generate profit, with no fee expected to be charged for the potential airport renaming near his residence. They emphasize that neither Trump nor his family will earn royalties or licensing fees from any of the proposed naming rights, despite the trademark applications aiming to prevent exploitation by what they term "bad actors." Trademark lawyer Josh Gerben highlighted the unprecedented nature of these filings, noting that they are the first of their kind in U.S. history where a sitting president’s private business seeks advance trademark rights in light of potential naming honors. The organization has filed the applications under the name of a family-owned company unit called DTTM Operations with the U.S. Patent and Trademark Office. This also encompasses a range of new ventures the company is undertaking, including products such as electric guitars, bibles, and sneakers, further illustrating the expansive branding strategy surrounding the Trump name. There has been criticism regarding potential conflicts of interest, as Trump has previously stated that he holds his business in trust, operated by his sons, distancing himself from day-to-day operations. This ongoing situation raises questions about the intersection of commerce and politics, particularly concerning the ethical implications of a sitting president's family business engaging in such trademark activities.