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Millennial dads spend big bucks on holiday gifts despite budget pressures
Dec 12, 2025, 1:00 AM10
(Update: Dec 12, 2025, 1:00 AM)
lifestyle
informative
subjective
Millennial dads spend big bucks on holiday gifts despite budget pressures
- Millennial dads are more engaged in holiday shopping than their predecessors, spending over $500 per child.
- Despite budget constraints, they prioritize convenience and prefer shopping at local small businesses.
- Retailers need to adapt to the preferences of Millennial dads to effectively tap into this lucrative market.
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