Creativity drives growth in modern business strategies

Jun 16, 2026, 2:00 AM10

(Update: Jun 16, 2026, 2:00 AM)

Obbia Airport

airport in Somalia

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Creativity drives growth in modern business strategies

Simon Cook highlights the critical role of creativity in driving business growth amid constant disruption.
AB InBev exemplifies the successful integration of creativity into its business strategy, earning multiple accolades.
The evolving role of CMOs now includes defining business strategies and connecting creative efforts to commercial outcomes.

Obbia Airport

airport in Somalia

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