Insights

JPMorgan Chase has entered into a multiyear sponsorship agreement to become the first founding partner of the Golden State Valkyries, a new WNBA expansion team set to debut in San Francisco in 2025. The deal will feature the Chase Freedom logo prominently on the team's jerseys, marking one of the largest jersey patch agreements in the league's history. The Valkyries are owned by Joe Lacob and Peter Guber, who paid a substantial expansion fee to secure the team rights in October 2023. The partnership is part of Chase's broader strategy to strengthen its presence in the Bay Area, where it already has a significant customer base and employee count. The Valkyries will play their home games at the Chase Center, further solidifying the financial institution's connection to the local sports community. Carla Hassan, Chase's chief marketing officer, emphasized the importance of the Bay Area as a priority market for the company. The WNBA is experiencing a surge in popularity, with viewership and partnership revenue reaching all-time highs. The league's growth has been fueled by the emergence of new stars and increased merchandise sales. The Valkyries have already garnered over 17,000 season ticket deposits, setting a record for a U.S. women's sports team before its inaugural season. This expansion team represents a significant opportunity for both the WNBA and Chase, as they aim to capitalize on the growing interest in women's sports. The Valkyries' success could further enhance the visibility and support for women's basketball in the region, contributing to the ongoing momentum of the league.