On March 6, 2026, Meghan Markle's lifestyle brand, As ever, officially concluded its partnership with Netflix, marking a significant shift towards independence for the brand. Launched nearly a year ago, As ever was financially supported by Netflix, which played a pivotal role in the brand's establishment. Both parties released statements expressing gratitude for the collaboration, highlighting that the partnership was intended to be for a limited duration to help launch the brand. With the successful growth of As ever, Markle expressed readiness to manage the brand independently and hinted at exciting future developments ahead. The statement from As ever noted their gratitude for Netflix's support during the brand’s formative year, stating that they experienced meaningful growth. Markle's vision for As ever centers on creating a collection that elevates everyday experiences through simple yet beautiful products. The brand includes various products inspired by cooking and hosting, reflecting Markle's personal touch and love for these activities. Netflix also commented on the transition, affirming that their role was aligned with Markle's passion for enriching everyday moments. The agreement had been designed to facilitate the establishment of As ever, allowing it to stand on its own after reaching a certain level of growth. This transition aligns with Markle's broader aspirations as she continues to develop her brand without the constraints of the partnership. As ever is best known for products like jam, rosé wine, teas, cookies, and more, which aim to inspire moments of joy. Despite earlier challenges, including a cookery show that did not resonate well with the audience, this shift marks a new chapter for Markle as she takes full control over As ever. The transition reflects her determination to grow her brand and engage with consumers directly, signaling potential changes in how she approaches her business moving forward.