In early 2026, McDonald’s, a well-known fast-food corporation, made the decision not to provide food and beverages at FIFA Fan Fests for the World Cup happening in the United States, Canada, and Mexico. This decision comes in light of McDonald's long-term partnership with FIFA, which includes significant sponsorship roles in FIFA’s major tournaments. While they have previously sponsored these events, this year’s choice not to participate in Fan Fests surprised many, as the company's branding will still be featured prominently at the events. McDonald’s stated they are focused on enhancing their community engagement rather than selling products at these events, indicating a shift in strategy. Cities hosting FIFA World Cup matches have already begun establishing plans for Fan Fests. During the matches, these events are intended to attract fans to celebrate and enjoy the matches collectively in various public venues. Initial agreements required all host cities to provide Fan Fests free of charge to attendees for every day of competition; however, many have scaled back their offerings. Seattle has confirmed a fan celebration at the Seattle Center, but other cities, including Boston, are still finalizing their specific plans. Along with the drop in participation by McDonald’s, host cities are expressing concern regarding hosting costs associated with hospitality suites mandated by FIFA. Reports have surfaced stating that costs could go as high as $1,000 per person per game for access to these suites. This pricing has raised alarms among host city officials because it significantly deviates from standard costs for similar events. FIFA has indicated that the elevated pricing stems from the aim to provide premium services in the hospitality suites without flexible pricing options previously offered. Despite these challenges, local businesses might gain opportunities due to McDonald’s absence as host cities will be allowed to recruit alternative vendors that would compete with the fast-food giant.