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Yuv secures record £9m funding led by Nineyards Equity

Dec 4, 2025, 10:51 AM10
(Update: Dec 4, 2025, 10:51 AM)
British businessman
country in Northern Europe

Yuv secures record £9m funding led by Nineyards Equity

  • Yuv has successfully completed a Series A funding round amounting to £9 million.
  • The investment was led by Nineyards Equity, a Swedish growth equity firm.
  • This funding positions Yuv for expansion in the UK and potential entry into the US market.
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In the United Kingdom, a start-up named Yuv has made headlines by completing a Series A fundraising round, which was announced on December 4, 2025. The investment, reportedly amounting to £9 million, was led by Nineyards Equity, a growth equity firm based in Sweden. This funding round is significant because it reflects considerable investor confidence in Yuv's innovative business model and its potential for future growth in the hair care industry. This funding initiative aims to catapult Yuv's growth, particularly in the UK, while also paving the way for potential expansion into the United States in the upcoming year. Yuv has generated notable interest in the industry due to the unique technology it offers, which combines hardware, hair color solutions, and software into one comprehensive platform. This technology has been lauded for addressing key pain points faced by both salons and independent hairstylists. The company aims to revolutionize the hair color process, improving efficiency and effectiveness for users in the salon industry. In the current marketplace, global trends indicate a significant growth trajectory for salon hair care services, with projections suggesting the market will escalate from a value of $204 billion this year to approximately $342 billion by 2032. This expansive market growth presents a ripe opportunity for Yuv to capitalize on, particularly as it seeks to expand its reach. With the established backing of recognized entrepreneurs such as Steven Bartlett and Sara Davies—each investing £250,000 at a £25 million valuation—Yuv is set for substantial advancements down the line. The support from notable investors not only provides the necessary capital but also enhances Yuv's credibility within the competitive hair care market. Going forward, Yuv's plans include maximizing their platform's availability across salons within the UK before targeting the US market, where the potential for growth is exceptional. By embracing digital transformation, Yuv is well-positioned to bring innovations to an industry that has historically been slow to adopt technology.

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