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Ferrari's first EV embraces old-school design with analogue controls

Feb 9, 2026, 11:44 AM10
(Update: Feb 9, 2026, 11:44 AM)
Italian automotive brand manufacturing; subsidiary of Ferrari N.V.

Ferrari's first EV embraces old-school design with analogue controls

  • The design highlights a focus on traditional controls, diverging from the trend of touchscreens.
  • There is mixed feedback from the public about the usability and aesthetic of the new design.
  • The design choice reflects a desire to blend nostalgic elements with modern technology in Ferrari’s electric future.
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In recent months, industrial designers Marc Newson and Jony Ive unveiled their work for Ferrari's inaugural electric vehicle, emphasizing a nostalgic approach to the car's interior. The design is notable for its use of analogue dials, aluminum switches, and an abundance of physical buttons, which starkly contrasts with the modern trend towards touchscreen interfaces. This design was to evoke a classic sports car feel, moving away from the increasingly digital cockpit environments that have become standard in recent automotive design. Reactions from observers seem to vary, with some appreciating the return to tactile controls, while others critique the integration of these elements into the evolving electric vehicle segment. The dialogue among enthusiasts reveals ongoing debates regarding the balance of tradition and innovation within luxury automotive designs, particularly for a brand synonymous with performance and cultural cachet.

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